Why was she talking about the alphabet? (PPC, SEO)

I told him I already had SEO, but I wasn’t sure I wanted to use PPC

Have you ever noticed how people who work in a profession all afternoon long guess the layperson knows what they are talking about when they use technical jargon? My sibling-in-law is a SEO expert and works for an online SEO company; I have an Heating and A/C company. If I talk about air conditioning, heating, heat pumps, and other things that go with Heating and A/C, she tells myself and others she doesn’t guess what I’m talking about! Last week, she was telling myself and others she had a shopper who wanted him to help with their SEO. She mentioned PPC and SEO, and I was waiting for him to recite the entire alphabet to me. I told him I was an Heating and A/C company owner and an Heating and A/C worker. I don’t talk about Heating and A/C to him, and she needed to guess I guess nothing about SEO. She paused for a moment and looked at me. I could tell her wheels were turning, and she was going to sell myself and others on internet SEO. I was ready to tell him I already had an internet SEO company laboring with myself and others to help our company continue growing. I left him go on and on, but I decided to ask him what all the alphabet was about. She said that SEO was short for search engine optimization, and PPC was short for spend money per click. I told him I already had SEO, but I wasn’t sure I wanted to use PPC. I preferred to do easy social media ads, and wasn’t anxious with Google search. She wasn’t glad that I had been leading him on, but I enjoyed it.


Pay per click