Why was he talking about the alphabet? (PPC, SEO)

Have you ever noticed how people who work in a profession all day long think the layperson knows what they are talking about when they use technical jargon? My brother-in-law is a advertising expert as well as works for an online advertising corporation, but i have an Heating as well as A/C corporation.

  • If I talk about a/c, heating, heat pumps, as well as other things that go with Heating as well as A/C, he tells myself and others he doesn’t think what I’m talking about, then last week, he was telling myself and others he had a buyer who wanted him to help with their advertising, however he mentioned PPC as well as SEO, as well as I was waiting for him to recite the entire alphabet to me.

I told him I was an Heating as well as A/C corporation owner as well as an Heating as well as A/C professional. I don’t talk about Heating as well as A/C to him, as well as he needed to think I think nothing about advertising. He paused for a moment as well as looked at me. I could tell his wheels were turning, as well as he was going to sell myself and others on internet advertising. I was ready to tell him I already had an internet advertising corporation working with myself and others to help our corporation continue growing. I left him go on as well as on, but I decided to ask him what all the alphabet was about. He said that SEO was short for search engine optimization, as well as PPC was short for pay per click. I told him I already had SEO, but I wasn’t sure I wanted to use PPC. I number one to do simple social media ads, as well as wasn’t anxious with Google search. He wasn’t ecstatic that I had been leading him on, but I enjoyed it.

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