I left him go on and on, although I decided to ask him what all the alphabet was about.
Have you ever noticed how people who work in a profession all day long suppose the layperson knows what they are talking about when they use technical jargon? My brother-in-law is a SEO expert and works for an online SEO business; I have an Heating and A/C business. If I talk about a/c, heating, heat pumps, and other things that go with Heating and A/C, he tells me he doesn’t know what I’m talking about. Last week, he was telling me he had a customer who wanted him to help with their SEO! He mentioned PPC and SEO, and I was waiting for him to recite the entire alphabet to me. I told him I was an Heating and A/C business owner and an Heating and A/C serviceman. I don’t talk about Heating and A/C to him, and he needed to know I know nothing about SEO. He paused for a moment and looked at me. I could tell his wheels were turning, and he was going to sell me on internet SEO. I was ready to tell him I already had an internet SEO business working with me to help my business continue growing. I left him go on and on, although I decided to ask him what all the alphabet was about. He said that SEO was short for search engine optimization, and PPC was short for pay per click. I told him I already had SEO, although I wasn’t sure I wanted to use PPC. I preferred to do self-explanatory social media ads, and wasn’t upset with Google search. He wasn’t ecstatic that I had been leading him on, although I enjoyed it.