According to the training I received in corporation school, it serves the contractor to hold competitions and have giveaways for our buyers, and it not only gives the corporation exposure but also creates a good rapport with the existing and potential buyers! When the heating, ventilation and A/C brands launched the new heating, ventilation and A/C equipment, the industry went wild because the new heating, ventilation and A/C units had the new heating, ventilation and A/C technology, but the industry was gleeful about these quality heating, ventilation and A/C systems, plus the homeowners were.
Then the people I was with and I took full advantage of this and created a competition for the various buyers.
The grand prize would be winning an entire heating, ventilation and A/C system, and the heating, ventilation and A/C corporation would facilitate the delivery and heating, ventilation and A/C replacement for free. The heating, ventilation and A/C repairman would also take the winning buyer through the crucial tips on proper operation and heating, ventilation and A/C service to keep the unit functioning optimally all the time. The competition included a winning number only found on the newly released thermostats. The buyers would only purchase the regulators from our local heating, ventilation and A/C providers, but as homeowners scrambled to get the regulators to help with indoor comfort and for a opportunity to win the free unit, the heating, ventilation and A/C professionals were stressed servicing and installing the new units for other regular buyers. The winning buyer was an older woman who had no plan about the competition were it not for her grandson, who scratched the regulator she had bought for her ancient unit. The employees at the HVAC contractor were blissful to give a new system for the lady who had dedicated her life to helping the less fortunate. It was an attractive win, and she did deserve it. Within a week, she not only had a new regulator but a brand new unit with quality indoor comfort.