I sort of find this amusing.
There are 2 heating and air conditioning companies here in town that are always competing against each other.
One day one of the heating and air conditioning companies will be having a sale or some kind of contest to give people money off HVAC services. Then the next day the other heat and a/c company will do something similar trying to top the other. It is really funny. What is even more funny is that I do not use either heating and air conditioning company. I deal with an independent heating and cooling contractor that takes care of all my HVAC needs. I always found it better and more personable to deal with an independent heat and a/c contractor. Not only that, but their prices are a bit better than the usual heating and cooling companies. I can get heating and air conditioning repair for about 20 percent cheaper from the independent heat and a/c contractor I deal with. The heating and cooling companies do not even know about these independents or they would be competing against them too I believe! I like things low key as it is. And dealing one on one with a single heat and a/c worker to have my central heating and air conditioning system maintained is a much better choice in my opinion. But still, I find it amusing to look at the newspaper every single week to see what the 2 competing heat and a/c companies are doing this time. It never surprises me what they end up doing half the time.